Join The Conversation
Every day for the past 14 years, we’ve had conversations with some of the most talented people in this industry. They all share one thing in common: a genuine desire to help others.
This blog is a collection of insights drawn from those conversations. The articles are shared publicly in the hope that they help fitpro creators who are considering partnering with MacroActive, or who simply want to build a more meaningful, sustainable business helping others do better in their lives.
Gerhard Grove discusses his back story and talks high ticket & low ticket and the optimal strategy is one where both strategies work in symbiosis.
Gareth Manger interviews Reshma Odedra on her experience offering higher ticket offers in the health and fitness industry
Fear of change, imposter syndrome, and burnout quietly stall many fitness businesses. Learn the 7 fears holding fitness professionals back and how to move forward.
Unsupportive partners and relationships can quietly hold fitness professionals back from growing their business. This article explores how to recognise it and move forward.
This article explores the long-term risks fitness influencers face when prioritizing sponsored posts or promoting someone else's URL/App over building their own products and brand assets. Using examples from the music industry, including Van Halen and modern influencer marketing, it examines brand ownership, audience trust, and sustainable business strategy for creators.